👋 Hi
For over 20 years, I’ve had the privilege of exploring how people connect with technology, from the devices in their pockets to the ones on their living room walls.
Currently, as Head of UX for Channel 4, I look after the streaming ecosystem across Web, Mobile, and TV. My role is less about having the answers and more about creating the right environment for my team to find them. I believe a leader's job is to provide the guardrails and the trust that allow craft to flourish, especially when navigating the ambiguities of large scale digital transformation.
I'm happy to be hands on and while I love solving cross platform challenges, I do have a soft spot for Connected TV. There is a unique, human challenge in designing for the living room, balancing ergonomics with cinematic storytelling, that I find incredibly rewarding.
To me, design leadership is a service role. I am at my best when I’m bridging the gap between business strategy and user needs, ensuring that as we grow, we never lose sight of the human being on the other side of the screen.
I'm enjoying exploring the shifting landscape and how our role is evolving in the age of AI. I believe it's about partnering with AI and finding process efficiencies without losing sight of the outcome and always keeping the human element at the centre of it all.
When I’m not obsessing over digital experiences, I'm traveling the world and looking for my next adventure :)